THE Peach Patrol

The ask

Build a 360°, full-funnel product marketing campaign that wins over skeptics — convincing them Instacart can pick produce as well as they would, by highlighting Instacart’s Preference Picker feature.

The Creative

Our campaign platform cast discerning senior women as trusted ambassadors, showing that if they can get their perfect produce on Instacart, so can you.

Here are the hero TV spots for the campaign.

A full case study and details of how the creative concept flowed down the funnel is coming soon!