The ask
Re-imagine existing footage in a breakthrough way to create an ad that can’t be ignored.
Tell the world that, with Instacart, you don’t need to choose between doing the things you love and getting the groceries you need.
These ads took the cult classic song “Combination Pizza Hut and Taco Bell”, which captivated folks in the 2010s and also had its moment with new generations on Tik Tok, and re-lyricized it to apply to our brief.
As the original had, this new version got stuck in peoples heads and delighted audiences with its nostalgic earworm quality.
The stadium video ran during the playoffs, increasing Ad recall and bringing cost per incremental activation down.