Instacart
Seasonal
The ask
Create vibrant, atmospheric imagery for seasonal moments throughout the year. The images must highlight merchandise that is popular during each season in a craveable and on brand way.
Imagery is used across in-app, email, and paid marketing channels
Holiday 2024
Turkey • alcohol • Party Dishes
How it comes to life
Associate Creative Director: Anabelle Roeser • Art Director: Emily Lin • Photograper: Alex Lau
Halloween 2024
Candy • Decor
How it comes to life
Associate Cretive Director: Anabelle Roeser • Art Director: emily lin • Photograper: Arturo oliva pedroza
Category Imagery 2024
beauty • Meat & Seafood • Alcohol
Associate Cretive Director: Anabelle Roeser • Photograper: Arturo oliva pedroza
Fall Football 2024
wings • nachos
How it comes to life
Associate Creative Director: Anabelle Roeser • Art Director: Emily Lin • Photographer: Arturo oliva pedroza
Summer 2023
Lays • Starry • Haagen-dazs • Stella Artois • Fruit
Art Director: Anabelle Roeser • Photograper: Arturo oliva pedroza
Summer 2022
BBQ • Seasonal Fruit • Smirnoff
Art Director: Anabelle Roeser • Photograper: Flatland
Fall 2022
Cozy food • Pumpkins
Art Director: Anabelle Roeser • Photographer: Arturo oliva pedroza
Halloween
candy • Costume Makeup • Spooky Cocktails
Art Director: Anabelle Roeser • Photographer: Arturo oliva pedroza
Back To School 2022
Staples • Sports • College • Teachers
Art Director: Anabelle Roeser • Photographer: Cera Hensley
Father’s Day 2022
BBQ • Gardening • johnnie walker
Art Director: Anabelle Roeser • Photographer: Cera Hensley