The ask

Create a bold and versatile set of images that align to Instacart’s new brand aesthetic. These images need to instantly announce who Instacart is as a brand and live in a world that is vivid, craveable, delightful and unexpected.

As lead Art Director on the project I was responsible for creating the photobrief and moodboards, concepting and building the shotlist, pre-pro direction, on set art direction, selects and retouching feedback.

The shoot took place over 5 days, to capture a total of 100 images, across 5+ different sets.

The Images are used across paid & brand marketing channels.