Pay with EBT snap Campaign

The ask

Create spots that amplify the fact that customers can use their EBT SNAP benefits to buy groceries on Instacart.

The Creative

We told beautifully simple stories of moms finding tender moments with their children thanks to the ease of delivery. Working closely with our director Stella Blackmon, we crafted every detail to convey care and dignity.

The spots tested well above average for sales impact in a brand study, with that lift attributed to their emotional resonance. 

Read press around the campaign here