The ask
Create a repeatable direct response video format that communicates partnerships and incentives in a bold and attention grabbing way. While also highlighting Instacart’s obsession with groceries and appreciation for others who are similarly “really into greens”…
(These are the Instacart only version of the videos, for retailer partnership versions click here)
Or snacks…
Or oranges
In order to capture the same quality of light and intensity of color Instacart loved in their still photography, we used an innovative technique of 18-20 fps stop motion flash photography to capture this video footage.