The ask
Instacart launched a new feature that allowed you to get all the ingredients to cook recipes, from across social media and the internet, delivered with just a few clicks. We were tasked with telling the world about this feature in an unexpected and attention grabbing way.
I worked with a copywriter and creative director to develop the concept for this campaign. As Art Director, I was then responsible for creating the photobrief and moodboards, visual storyboarding and building the shotlist, pre-pro direction, on set art direction and retouching feedback.
These mages were used to create social videos for the campaign.