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Seasonal growth Campaigns

 

The ask

Create vibrant imagery for seasonal moments throughout the year, highlighting specific merchandise and CPGs. Then develop clear and on brand toolkits to guide the growth team in developing assets across in-app, email, and paid marketing channels.

Mothers Day 2025

Brunch • Flowers

How it comes to life

Associate Creative Director: Anabelle Roeser • Photographer: Arturo Oliva Pedroza


Valentines Day 2026

Flowers • Culinary gifts

How it comes to life

Associate Creative Director: Anabelle Roeser • Art Director: Emily Lin • Photographer: Arturo Oliva Pedroza


Spring cleaning 2025

P&G • Cleaning supplies

How it comes to life

Associate Creative Director: Anabelle Roeser • Art Director: Emily Lin • Photographer: Arturo Oliva Pedroza


Holiday 2024

Turkey • Alcohol • Party Dishes

How it comes to life

Associate Creative Director: Anabelle Roeser • Art Director: Emily Lin • Photographer: Alex Lau


Halloween 2024

Candy • Decor

How it comes to life

Associate Creative Director: Anabelle Roeser • Art Director: Emily Lin • Photographer: Arturo Oliva Pedroza


Category Imagery 2024

Beauty • Meat & Seafood • Alcohol

Associate Creative Director: Anabelle Roeser • Photographer: Arturo Oliva Pedroza


Fall Football 2024

Pepsico • Jim Beam • Wings • Nachos

How it comes to life

Associate Creative Director: Anabelle Roeser • Art Director: Emily Lin • Photographer: Arturo oliva pedroza


Summer 2023

Lays • Starry • Haagen-dazs • Stella Artois • Fruit

Art Director: Anabelle Roeser • Photograper: Arturo oliva pedroza


Summer 2022

BBQ • Seasonal Fruit • Smirnoff

Art Director: Anabelle Roeser • Photograper: Flatland


Fall 2022

Cozy food • Pumpkins

Art Director: Anabelle Roeser • Photographer: Arturo Oliva Pedroza


Halloween

candy • Costume Makeup • Spooky Cocktails

Art Director: Anabelle Roeser • Photographer: Arturo Oliva Pedroza


Back To School 2022

Staples • Sports • College • Teachers

Art Director: Anabelle Roeser • Photographer: Cera Hensley


Father’s Day 2022

BBQ • Gardening • johnnie walker

Art Director: Anabelle Roeser • Photographer: Cera Hensley