I am the graphic designer for Good Earth Natural Foods. This ad was so much fun to make, every step of the way. I hand lettered the main text first, adding in a custom distressing texture I created using a photo of a canvas fabric. I then printed out a life size version of my lettering and we used it as we styled the fruits and veggies to make sure they hugged the lettering, just so. I then removed the printed lettering before taking the photo, and dropped the lettering in digitally, after the fact.
This ad ran in Edible Marin & Wine Country, and the SF Chronicle, as well as various other local publications.
I designed this image to be used as the cover for one of Good Earth Natural Food's Bi-Monthly Newsletters, but it evolved into various other uses as well. The word "organic" I dimensionally lettered out of real lettuce and kale seedlings; planting them outside in the shape of each letter, photographing them, and then stitching the images together in photoshop. I hand lettered the rest of the image partially on paper (to be later brought into illustrator) and partially directly in Illustrator itself.
After I had created the image for the newsletter cover, it was so well received that we decided to use the same style and "organic" lettering to create the bi-monthly giveaway collateral as well. There is also a print ad in the works using the same "organic" lettering.
I created this ad for Good Earth Natural Foods, to explicitly drive home the point in a clean, no muss-no fuss kind of way, while still staying true to their "food-forward" visual style. We arranged the fruits and veggies into the 100% formation by hand, in real life, and I hand lettered the "Organic Produce" in Illustrator.
The ad ran in Common Ground Magazine and Pacific Sun, Edible Marin & Wine Country, as well as various other local publications.
I created this design to be printed on T Shirts and Hoodies for Good Earth Natural Foods. I re-imagined Good Earth's "sun" logo and incorporated a wheat motif into it, which echoes an aspect of the vintage version of Good Earth's logo. I then surrounded it with a mandala of whole and sliced vegetables and added in a subtle shadow to give the image some depth. I Illustrated the veggies and hand lettered all the text in Illustrator.
I designed this logo and business card for Evelyn Hess, a teacher of the Alexander Technique. The Alexander Technique is a method of discovering and un-learning harmful body movement and position habits that may be causing pain or other problems. Evelyn wanted a logo that showed strength, ease of movement, and highlighted her particular focus on the back & spine.
For her logo I focused on using simple clean lines to capture a feeling of movement and in designing her business card I created open, comfortable negative space to continue to highlight flow and easy motion. The back of her business card has a statement on it which Evelyn encourages her students to memorize, so it functions both as a learning tool, and a business card.
This ad was so fun to create: I searched everywhere for the perfect script font, and found nothing that captured exactly what I was going for. So, I hand wrote the "Wellness" and "Within" with pencil and paper, photographed it and imported it into Illustrator. From there, I converted it to vector, and cleaned it up a bit. I then colorized a photo of a grey painted wall and used that to give the lettering some texture.
I also styled and shot the pills and powders, as well as doing some light manipulation in Photoshop to get everything just where I wanted it.
I adjusted and re-sized this concept for various print ads in the SF Chronicle, Edible Marin & Wine Country, Common Ground Magazine, Pacific Sun, and a variety of other local publications, as well as digital targeted banner ads for desktop and mobile.
My chalkboard signs can bring an artisan charm to any store or restaurant by adding a handcrafted feeling to even the most explanatory signs and brightening them up with creative handwriting, intriguing illustration and exciting composition.
With this ad, the goal was to create something that really highlighted the produce and prepared foods that Good Earth sells, and in so doing, emphasized their commitment to quality. We styled and photographed this ad using all produce and product that we pulled off the shelves at Good Earth and I then overlaid it with the dynamic text.
Versions of this ad were published in Edible Marin & Wine Country, Common Ground Magazine, The SF Chronicle, and a selection of other community brochures etc.
I created this map for Good Earth in order to highlight some of the farms from which they buy their produce; especially those farms that are located in cities that customers may not have heard of. This map was extremely fun to create because of the logistical challenge of fitting and arranging all the "farm icons" in a geographically accurate and yet balanced and visually pleasing manner.
I also created small "farm icons" that could be placed on the price signs for each of the corresponding produce items in order to further highlight the farm and draw the customers attention back to the map.
I designed this infographic for Good Earth for the initial purpose of being our featured Endcap for Non-GMO Month 2016, but it evolved into much more. The goal was to educate our customers on a topic that is often very confusing and difficult for them to understand: the differences between Organics and Non-GMO Project Verified foods, and Conventional and GMO foods.
As we were developing this idea we looked around on the internet to see if anything similar existed, and could not find anything. This prompted us to expand the project to include an online version, which can be seen at the bottom of this page or here, and which has subsequently been shared across social media and hosted on the websites of many other natural foods stores.
The infographic was so well received and appreciated by the natural foods community that INFRA (Independent Natural Food Retailers Association) requested copies of the files so they could distribute them to the natural foods stores that are members of thier organization. Currently over 60 different stores across the country have requested access to the files!
"This is the best Non-GMO artwork I've ever seen. Really and truly." - Debra Stark: INFRA member, Founder & Co-owner of Debra's Natural Gourmet, New Hope Hall of Legends Inductee
I was very proud to get to illustrate this image for Good Earth. Its purpose was to promote the fact that Good Earth closed both their stores on May 1st, 2017, in honor of International Worker's Day. Good Earth wanted something that used the classic protest symbol of the fist, while also giving off a positive, peaceful vibe and involving a nod to food culture.
The illustration/signage was posted online and in-store beforehand and on the day of, and was also distributed to media outlets with a press release about the closing.
I designed this collection of in-store signage for Good Earth Natural Foods to highlight a monthly featured recipe from Elizabeth Howes' cook book: The Modern Salad. The inspiration for the design was custom stationary which, coupled with the handwriting inspired font I used for the flourishes, gave it a personal quality; as if she had just annotated the recipe with the finishing touches. The dynamic presentation of the separate notes on the bulletin boards (which were positioned in key locations throughout the store) made the signage catch the eye of the customer as they walked by; with the contrast between the perfectly vertical elements and the delightfully askew elements drawing them in. I echoed this same contrast in the shelf talkers, and kept a cohesive color scheme and geometric pattern throughout all the elements around the store to continuously recall the recipe in customers minds as they pass each item.
One of my responsibilities as Good Earth Natural Foods' Graphic Designer is to lay-out and design the Bi-monthly Newsletter. The newsletter cover design has some pre-established elements, such as the header, footer, and general set up of the page/sidebar, but within those constraints, there is room for creativity. I have brought in a new way of laying out the main photograph so it fills the space more fully and creates a more cohesive cover, as well as the use of feature fonts that break away from the standard for each issue.
I have been responsible for the newsletter design from the July-Aug 2016 Issue through the most recent. You can take a look here to see past issues and see how I was able to evolve the design.
I was the Marketing and Graphic Design Associate at La Bonne Cuisine Catering and Events. La Bonne Cuisine is a boutique catering company with a stunning and unique culinary and design style. "Expect the Unexpected" is their motto and they strive to hold true to that in every aspect of their business, all the way down to menu signs and marketing materials.
Here you can see some of the most stand out menu signs I created for them, as well as my favorite La Bonne Cuisine project: the Happy Hour Invite.
I also designed the business cards for La Bonne Cuisines new Palm Springs branch; adapting their standard logo to the flashy, luxurious style of Palm springs, and designing the business card around a palm tree motif, using colors that exude joy and spectacular recreation.
HydraQuik makes a pump which gets hot water to your faucets quickly - without wasting water as you wait. They asked me to design a series of icons, done in a sketchy, fun style, to be used in their Kickstarter campaign video. The icons illustrate various aspects of the pump, and the app that they are developing to control it.
I created this jungle scene for ILEA-NCC's (International Live Events Association - Northern California Chapter) fundraising gala. This was an exercise in epic photoshop. This scene was made from many different raw files, duplicated, layered, adjusted, and hand painted until they came together to create ILEA's vision of an other-worldly melding of rainforest and outer space. I then adjusted the original landscape image to fit the circular format we wanted to achieve for the save the date.
This is a series of illustrations that I made just for use on my instagram. I call these Food: Illustrated, and they are a riff off of the popular social media habit of taking photographs of your food, before eating it. To make these I take a photograph of my food, like any other good millennial, but instead of posting it right away, I eat my food, and then later use the photograph as reference as I draw my meal, freehand, in Adobe Illustrator.
Here you can see a variety of my digital illustration projects.
At the top we have the first two letters in a series, hopefully one day to become a children's book, which make up an alphabet of animals and plants that are underrepresented in children's materials. My goal with this is to expand children's view of flora and fauna beyond cows, pigs and dogs, or flowers, apples and carrots, to include surprising creatures they may not ever have seen before.
Next you can see two animal logos I designed for Cleary Bikes, a company that makes well crafted, dependable, children's bikes. They have given each bike an associated animal mascot which is printed on the bike itself, and also on a variety of marketing materials. I was asked to re-vamp the original logos and infuse more life and personality into them, while still having them stay true to the feel of the brand and incorporate their already established "Cleary Bikes" font. The Meerkat is associated with the largest, most grown up of the bicycles, and so is complete with the wry smile and jaunty accessories of a tween. The Owl is associated with the 20" inch bike, and has an inquisitive tilt of the head, which speaks to his sense of adventure.
Below this you can see the tipsy mouse in the martini glass, which I made as inspiration for what later evolved into a band logo, and the flying giraffe which I just made for fun.
Lastly, you can see the giraffe head which I drew for use on my business cards.